Ring in the new year with a time tested social networking strategy! Podcasting is a portable and cost-effective way to deliver content and build ongoing relationships with clients, employees and constituents.

Utilizing push technology, podcasting automatically delivers audio, video and PDF files to your subscriber’s computer. Digital delivery eliminates the cost of more traditional forms of communication including print and in-person meeting costs. And the transfer of podcasts to portable media devices allows your subscribers to choose when and where they listen, view and read your content.

Podcasting makes your content personal, delivered directly to your subscribers. The more immediate the connection between you and your consumer base, the better chance you have of getting your message heard. Use podcasting to facilitate delivery of brand information, and then focus on delivering a great experience with your product or service!

Written by Kate Lee, Senior Media Producer