Compulsive buying has been defined as buying behavior that is *uncontrollable* and *significantly distressing, time consuming, or resulting in social or financial difficulties* (McElroy et al., 1994, p.242). It has been estimated to occur in approximately 1.1% to 5.9% of the population (Faber & O'Guinn, 1992; Faber & O'Guinn, 1989) and can lead to severe disruption in the lives of those affected. Although compulsive buying is the subject of a substantial body of literature, it has been conceptualized almost exclusively as an impulse control disorder.
McElroy et al. (1991,1994) have suggested that compulsive
buying is part of a compulsive-impulsive spectrum. In three case
studies, they found compulsive buyers to suffer from recurrent
and intrusive urges to buy which were accompanied by mounting
anxiety. Buying, which occurred in response to these urges, was
seen as an attempt to neutralize the anxiety and discomfort
experienced by the shopper. This pattern closely resembles the
sequence of thoughts and behaviors associated with Obsessive-Compulsive
Disorder (OCD), wherein a behavior, or compulsion, is performed
in order to neutralize the discomfort associated with an intrusive
thought, or obsession. In view of this similarity, and based on
anecdotal evidence, Frost and Hartl (1996) have suggested that
compulsive buying is closely associated with the OCD hoarding.
In fact, they suggest that hoarding be defined, in part, by the
tendency to acquire possessions in a compulsive way. The present
study was designed to examine the relationship between compulsive
buying and compulsive hoarding.
One hundred and sixty nine female undergraduates completed the Compulsive Buying Scale, the Hoarding Scale (Frost & Gross, 1993), the Padua Inventory (Sanavio, 1988), the Multidimensional Perfectionism Scale (Frost et al., 1990), the Indecisiveness Scale (Frost & Shows, 1993), and the Lucky Beliefs Questionnaire (Frost et al., 1993).
The Compulsive Buying Scale (CBS) contained 13 items derived from previous research and theoretical models of compulsive buying. Subjects were asked to rate how true each item was for them on a scale ranging from 1 (not at all) to 7 (very much). For a list of CBS items, see Figure 1.
The Hoarding Scale is a 24-item version of the 1993 measure. It has been shown to have adequate reliability and validity (Frost and Gross, 1993).
The Padua Inventory is a general measure of OCD symptomatology and contains four subscales: Checking, Mental Activity Control, Motor Behavior Control and Contamination (Sanavio, 1988). It is a reliable scale and has been shown to have adequate validity.
The Multidimensional Perfectionism Scale (MPS; Frost et al. (1990) contains 35 items and six subscales, including Parental Criticism, Doubting of Actions, Concern over Mistakes, Parental Expectations Organization and Personal Standards. It has been found to have adequate reliability and validity.
The Decision Making Questionnaire (DMQ) contains 15 items and was used to measure indecisiveness. It has been shown to have adequate reliability and validity (Frost and Shows, 1993).
The Lucky Beliefs Questionnaire (LBQ) contains 30
items designed to assess superstitiousness and has been found
to have adequate reliability (Frost et al., 1993)
The CBS had adequate reliability (alpha = .87). Scores
ranged from 14 to 71 with a mean of 39.7 and a standard deviation
of 13.1.
As hypothesized, the Compulsive Buying Scale was
strongly correlated with scores on the Hoarding Scale. See Table
1. Compulsive buying was also correlated with the Padun total
and with all four subscales (Mental Activity Control, Contamination,
Checking and Motor Behavior Control). It is interesting to note
that the correlation between control over mental activity and
compulsive buying was significantly larger than the other correlations
involving the Padua.
As shown in Table 2, compulsive buying was correlated with five of six subscales Parental Criticism,
Doubt, Parental Expectations, Personal Standards
and Concern over Mistakes) and total score on the
Multidimensional Perfectionism Scale. In addition,
significant correlations were found between the Compulsive
Buying Scale the Decision Making Questionnaire as
well as the Lucky Beliefs Questionnaire.
The present study found compulsive buying to be highly correlated with compulsive hoarding in a non-clinical sample. Furthermore, compulsive buying was correlated with other characteristics associated with compulsive hoarding such as perfectionism and indecisiveness. These findings suggest a strong relationship between the hoarding and compulsive buying and argue for the inclusion of compulsive buying as a more central component in the model of compulsive hoarding. As proposed by Frost and Hartl (1996), it seems likely that hoarding is characterized not only by the inability to discard, but also by the tendency to acquire things in a compulsive way.
Compulsive buying was also found to be correlated with OCD symptomatology and with the OCD-related phenomena of superstitiousness. These correlations provide empirical evidence in support of the proposed relationship between compulsive buying and OCD. Of particular interest is the larger correlation between compulsive buying and the Mental Activity Control subscale of the Padua Inventory. The correlation of compulsive buying with Mental Activity Control was significantly higher than the other subscales. This suggests that a lack of control over mental processes is central to the way in which compulsive buying is experienced.
Given the apparent importance of mental activity
in the way that compulsive buying is experienced, it is useful
to consider the kinds of mental processes that might be involved.
It may be the case that compulsive buying is one manifestation
of an underlying pattern of mental activity and that the tendency
to buy compulsively is part of a more general tendency towards
compulsive acquisition. This possibility suggests several avenues
for further research. Additional forms of compulsive acquisition
are of interest, as are the mental processes that underlie them.
Faber, R.J. & O'Guinn, T. (1989). Classifying compulsive
consumers:
Advances in development and diagnostic tool. Advances in Consumer
Research, 16, 738-744.
Faber, R. & O'Guinn, T. (1992). A clinical screener for compulsive buying.
Journal of Consumer Research, 19, 459-469.
Frost, R. & Hartl, T. (1996). A cognitive behavioral model of compulsive
hoarding. Behavior Research and Therapy, 34, 341-350.
McElroy, S., Phillips, K., Keck, P., Jr. (1994). Obsessive compulsive
spectrum disorder. Journal of Clinical Psychiatry, 55, 33-51.
McElroy, S., Keck, P., Pope, H., Smith, J., & Strakowski, S. (1994).
Compulsive buying: A report of 20 cases. Journal of Clinical
Psychiatry, 55, 242-248.
Table 1: Compulsive Buying Scale Items
1. How often do you buy things you never use?
2. How often do you buy things you don't have the money for?
3. How often do you pick things up that other people have discarded?
4. How often do you feel compelled to buy something (e.g. a good bargain) even though you don't need the object?
5. How often do you feel anxious or depressed when you don't buy something you really wanted?
6. How often do you buy things to make yourself feel
better?
7. How often do you feel like you absolutely have to have something you
see while shopping?
8. To what extent do you feel distressed or upset because you have
bought things you don't need?
9. To what extent do you spend too much time shopping?
10. Has excessive shopping resulted in financial difficulties for you?
11. Has excessive shopping interfered with your social life or your job?
12. How often do you look through other people's trash (e.g. dumpsters)
for things to bring home?
13. How often do you spend a longer time shopping than you intended?
Table 2: Correlations between CBS and the Hoarding Scale, Multidimensional Perfectionism Scale and the Decision Making Scale
| Hoarding Scale | .51* |
| Multidimensional Perfectionism Scale | .39* |
| .27* | |
| .35* | |
| .28* | |
| .24* | |
| .40* | |
| Decision Making Questionnaire | .29* |
Table 3. Correlations between Compulsive Buying and the Padua Inventory and Superstitiousness Scale
| Padua Inventory | .30* |
| .51* | |
| .33* | |
| .29* | |
| .30* | |
| Lucky Beliefs Questionnaire | .25* |