Daniel Horowitz is a historian whose work focuses on the history of consumer culture and social criticism in the U.S. Among the honors he has received are two fellowships from the National Endowment for the Humanities, one from the National Humanities Center, and one from the John Simon Guggenheim Memorial Foundation.

Now Available

Published by University of North Carolina Press in 2020, Daniel Horowitz’s newest book is now available:

Entertaining Entrepreneurs: Reality TV’s Shark Tank and the American Dream in Uncertain Times

Entertaining Entrepreneurs book coverEntertaining Entrepreneurs, a wide-ranging and in-depth exploration of the wildly popular Reality Television program Shark Tank, explores how millions of Americans, through a particular and imperfect lens, learn about how the economy works. Read more »

Previous Book

Happier? The History of a Cultural Movement That Aspired to Transform America

Oxford University Press (2018)

Happier book coverAlmost daily we learn of the impact of happiness studies and positive psychology, two fields that have fueled a cultural movement that has influenced the lives of millions of people around the world. Happier? provides the first history of the origins, development, and impact of this effort to shift the focus in the considerations of the human condition from mental illness to subjective well-being. Read more »


Smiley image (cc) flickr/J.E.Theriot


More Books

On the Cusp: The Yale College Class of 1960 and a World on the Verge of Change

How did the 1950s become “The Sixties”? This is the question at the heart of Daniel Horowitz’s On the Cusp. Part personal memoir, part collective biography, and part cultural history, the book illuminates the dynamics of social and political change through the experiences of a small, and admittedly privileged, generational cohort. Read more »

Other Books by Daniel Horowitz

Among Horowitz’s publications are The Morality of Spending; Betty Friedan and the Making of The Feminine Mystique: The American Left, The Cold War, Modern Feminism; The Anxieties of Affluence; Consuming Pleasures: Intellectuals and Popular Culture in the Postwar World. Read more »