How to Get Started with Motion Graphics

Today, motion graphics are an integral part of video production. Digital signage in the form of video is being used to advertise upcoming events, promote products and services, and provide learning opportunities. Museums, corporate lobbies and educational facilities are using iPad kiosks or LCD displays to promote their message and brand. If you are interested in breaking into this market as a creator, here are some tips to get you started.

1. Invest in professional software.

Apple Motion 5, an intuitive interface with over 1900 designed elements, allows you to create compositions and animations in 2D or 3D space. At a one-time cost of $49.99, this program is an absolute steal and well worth your investment. For cross-platform users, check out Adobe After Effects and Cinema 4D.

2. Learn the basics.

Invest in a premium monthly subscription to lynda.com to view video tutorials from the pros, download project files, and work and learn at your own pace. The material is well organized, curated and presented by professionals, and current with the latest software versions. $37.50/month at lynda.com.

3. Plan your content.

You might include fun statistics, how to articles, current topics, and service or product information. Select a visual style to use in the animation. Will the motion graphic be realistic or cartoonish? Flat or 3D? What color palette will you use? Will there be visual representations of lead characters, or does it consist only of text and artwork? Who is your target audience and will they identify with the style?

4. Pay attention to trending.

Find examples of animations that you like and use them as a reference to come up with an aesthetic from scratch based on your brand and objectives. Clients equate professionalism with what they see online and on broadcast TV. Incorporate the latest compositing and motion animation techniques to stay current in your field.

5. Keep it simple and short.

Start with the basics. Create 5-10 second animations that incorporate basic motion, text animation, filters, masking and parameter behavior. Once you have the basics down, try creating particle emitters, adding cameras and lights, and animating in 3D!

Written by Kate Lee, Senior Media Producer at Smith College

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