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What's the Deal, Anyway? How does the deal the Hurricanes signed in Raleigh compare to the package offered to the Whalers in Hartford? Operating Losses
Revenue and Naming Rights
Rent and Ticket Taxes
Where the Money Comes From
By July, 1998, the Raleigh arena was five months behind schedule and in danger of missing its opening date of September 1, 1999 -- in time for the start of the 1999-2000 NHL season. The Hurricanes, fearing the many repercussions of playing even part of that season in Greensboro, offered to contribute another $5 million and to lend the authority up to $20 million more, to be repaid out of arena revenue, to cover cost overruns. In exchange, the team wanted more money from concessions, ticket sales, advertising and other revenue sources from the building; they wanted more say on the arena authority, which is dominated by NCSU sports boosters; they wanted some control of property around the arena, to build a practice facility; and they wanted some say over naming rights. But their offer was politely declined. "I don't want to give away the farm to the Hurricanes," said Raleigh City Council member Julie Shea Graw. "They have no roots here. They could be up and gone in a hurry when their contract is up. They certainly left Hartford in a hurry." In August, negotiators for the authority tell the Hurricanes that the arena will not be completed in time for the team's 1999-2000 season unless the Canes agree, within the next 10 days, to pay an additional $14 million toward the cost overruns, which members of the group blame primarily on a costly redesign of the project demanded by the hockey team. At the deadline, the Canes offer $8 million more, in return for significant concessions. NCSU increases its pledge from $5 million to $6 million, and the arena authority agrees to seek an additional $7 million in bank loans. But the team's contribution is contingent on the city bridging the gap with $5 million in debt reserve funds. And although the authority decides to grant the Hurricanes' 10 conditions--ranging from reduced rent on land for a practice hockey rink to a right to share in the development of land around the arena, and to the authority's agreement to take a basement office and give up control of two luxury suites--they do so reluctantly. "What they're asking for is way out of balance," says Ray Rouse, an authority member who estimates the value of the concessions at $12 million to $15 million. "The numbers just don't seem to match up. It seems like the out-of-pocket money coming from them is getting smaller and smaller." In September, the Raleigh city council approves what is hoped will be the last financing piece for the new arena. The council agrees to let the arena authority use up to $5.2 million from a construction-bond debt reserve fund to round out a financing package to cover the arena's $26 million budget shortfall. The reserve will have to be replenished with future county hotel tax revenue, boosting Raleigh and Wake County's joint contribution to the project to $75 million. Topping the conditions of the city council is an insistance on renegotiating naming rights to the arena to raise more money. By agreement with the authority, NCSU has the naming rights. It has agreed to sell those rights for $10 million if a deal can be worked out. In that case, any revenue from a naming sponsor -- minus that $10 million and any deductions for interior advertising or skybox rental the Canes would have to give up -- would be split, with Raleigh and Wake County sharing 38 percent of the net proceeds, and the Canes getting the rest. |
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